Some guys know how to make a woman fall in love again and again. Just got a call from a client who wants to buy a 'Just Because' gift for his long time wife. "A what?" We asked. "Yup, I want to buy a diamond pendant as a 'Just Because' gift. Every once in a while I give her something special 'just because' it's Saturday, or 'just because' I love you, or most of all...'just because you're you.